Social Media – Integrating Your Marketing Efforts


At the moment social media is central to any firm’s success. There are no two ways about it. If you’re a company operating in the current economic climate and do not have any form of social media in your marketing efforts then you are at a massive disadvantage. It has been recorded that more than 2.5 million websites have integrated with Facebook. This means that more than 2.5 million firms have created opportunities for direct response.

Social Media Landscape

Social Media Landscape

For an SME or start-up this can be crucial to growing the client database and ultimately establishing yourself in a strong position amongst competitors. It has been found that each Facebook user spends an average of 15 hours and 33 minutes per month on the social networking site. Ask yourself ‘how many clients could I gain if users spent 1 minute of that time on our page?’ ‘How much awareness would our firm receive?’ With twitter handling 1.6 billion queries per day it can be an easy to use tool for researching and positioning of the firm.

It is also becoming more and more common for firms to introduce their own apps with over 250 million people accessing Facebook through their mobile devices. The possibilities for firms are endless with social media. As a growing element it is essential that businesses are continuously updating their marketing efforts to integrate the changes within social media.

For more statistics and an interesting read click here.

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